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Golden Hour — Separation Economics

Project: Golden Hour Divestiture

Executive Summary

The headline sale price of $200M appears favorable relative to the original acquisition price of $162M. However, stranded costs and revenue dis-synergies reduce the estimated true net proceeds to a range of $165M-$185M, with a base case of $175M. The largest uncertainty drivers are IT separation, HR restructuring, vendor repricing, and customer cross-sell attribution.

Key Metrics / Facts

Seller / RemainCo
InBev
Buyer
PepsiCo
Original acquisition price
$162M
Headline sale price
$200M
True net proceeds range
$165M-$185M
Base case
$175M
Approximately $25M below headline price
Confidence
Medium
Recommendation
Proceed with caution
Pending further diligence

Main Report Body

Net Proceeds Bridge

The bridge reflects base-case assumptions and should be read as a scenario-based estimate rather than a single-point valuation conclusion.

ItemAmount
Headline sale price$200M
Less stranded costs($39M)
Less dis-synergies($11M)
Add recovery actions$25M
Base case true net proceeds$175M

Key Drivers

DriverImpact RangeConfidenceNotes
HR / People$8M-$14MMediumPartial retained roles and reorganization cost
IT / Technology$10M-$18MLow-MediumERP separation, software licensing, TSA dependency
Finance$4M-$8MMediumReporting, close, controls, budgeting support
Contracts / Procurement$5M-$12MLowVendor repricing and lost purchasing scale
Revenue Dis-Synergies$8M-$15MLowCross-sell loss, go-to-market disruption

Data Gaps

  • Incomplete HR census / stay-go classification
  • Incomplete ERP separation estimate
  • Unclear vendor repricing terms
  • Limited customer cross-sell attribution
  • TSA cost and duration assumptions require validation

Recommendations

  • Validate ERP separation and TSA cost assumptions
  • Resolve partial-role mapping in HR census
  • Confirm vendor repricing triggers and minimum commitments
  • Pressure-test cross-sell and customer transition risk
  • Use scenario ranges and confidence levels in executive communication
Synthetic data for capstone demonstration. Not a valuation opinion, fairness opinion, legal advice, tax advice, or financial due diligence conclusion.