MC

Brand Review

Three logo directions and three color systems for the DiligenceDesk capstone demo.

Logo Directions

Each direction keeps the DiligenceDesk name separate from the reserved DealLineage product brand.

Review set

Signal Grid

Structured diligence, visible confidence.

A modular desk/grid mark that reads as workflow, audit trail, and dashboard. Strong fit for an enterprise demo.

DiligenceDesk
Traceable M&A diligence demo
DD

Trace Path

Every answer has a trail.

A route-like D mark with connected nodes. It emphasizes lineage and source-to-output traceability.

DiligenceDesk
Traceable M&A diligence demo
DD

Decision Ledger

Selected

From inputs to recommendation.

A document-and-columns symbol that feels boardroom-ready. It leans into executive memos and auditability.

DiligenceDesk
Traceable M&A diligence demo
DD

Color Combinations

Palette candidates are shown with swatches and a small interface preview.

Boardroom Blue

calm, credible, enterprise

Ink
#07111F
Blue
#2F6BFF
Mist
#EEF4FF
Slate
#6D7788
Signal
#35C2FF

Best default for capstone/demo review because it feels polished and conservative.

Decision memo
Proceed with caution
Medium confidence

Trust Green

secure, analytical, fresh

Pine
#10211C
Teal
#00A884
Mint
#E9FFF7
Graphite
#34423D
Amber
#F2B84B

Good if you want the site to feel less like generic fintech and more like data assurance.

Decision memo
Proceed with caution
Medium confidence

Executive Amber

Selected

premium, decisive, editorial

Walnut
#221B12
Amber
#C9872B
Paper
#FFF4DF
Steel
#4E5964
Blue
#4B74D6

Strong for a presentation build where the report/memo experience should feel distinctive.

Decision memo
Proceed with caution
Medium confidence